About the Project:

For this project we were asked to choose an existing metro system and rebrand primarily the map but also the visual identity. Since I have loved the city of Boston for many years I chose their metro system, the Boston T, to rebrand.

Approach:

The final logo functions as a “T” for Boston Transportation (aka known as the t) but also visually plays off of the geometric forms on the map to symbolize train lines and station circle markers. The colors add vibrancy and interest with their highly saturated, almost neon-like appearance on a black background. The linear forms of the T in the logo allow for lines to be a recurring visual theme throughout banding. Deliverables include a Metro map, signage, metro card, app, and train visuals.