About the Project:

Tselia is a new coffee shop coming to downtown Greenville, SC. The goal of this project was to create a branding system that would exemplify the owner’s vision for an elegant yet whimsical aesthetic. 

Approach:

The owner is planning to have life-sized replica cherry blossom trees in his shop. Since this will be a strong visual focal point in the interior design, the cherry blossom tree element was also included throughout the branding as well. This effectively maintains the whimsical and elegant feel but still stands as a unique visual in the coffee industry. In order to brainstorm cherry blossom tree visuals, Adobe Firefly was referenced repeatedly for inspiration. Ultimately, it created a tree that worked so well for the owner’s vision it was included in the final design in conjunction with the Tselia logo. The final branding colors were soft pink paired with black backgrounds so that the Tselia pink logo and floral elements popped forward.